Álvaro
Data Scientist
“In a climate this uncertain, Shakers gives you a layer of reassurance and confidence. What I like most, without a doubt, is the flexibility and getting to work on top-tier projects.”
Join ShakersShakers for expert talent
Build your career as a SEM Consultant
Projects where the engagement is the paid search strategy: which structure holds the account, which bid sustains the budget and which ad converts. Companies already investing in Google Ads that need judgement, not another course to finish.
Certify your practice, join a collective of vetted talent and let companies with a live search budget choose you for the account, not for the CV.
La conversación castellana del SEM la reparten fichas de consultores y guías de formación: qué es, qué funciones tiene, cuánto se cobra. La vía de proyectos por encargo apenas tenía puerta escrita desde el talento.
Esto no es otra guía de transición: es qué se decide en un encargo real, qué se te pide demostrar y dónde acaba tu especialidad.
- Higher-paying projects
- More continuity between projects
- Greater recognition for your experience
+3,000
Tech projects published on Shakers
+90
Tech, Product and Data specialisms are part of Shakers
6 months
Average length of a project with Shakers
4.7/5
Our AI Builders' satisfaction on Trustpilot
AI Builder careers powered by Shakers
See how other AI Builders access better projects, build their reputation and grow their careers.
Amelia
AI Agent Developer
“I have been building AI agents for years. Thanks to Shakers I stopped chasing clients and started genuinely choosing which projects I wanted to work on. I work with some of the best companies in Europe, at my own rate, and I focus on what I am good at and what I love: building.”
Join Shakers
Luz
Backend Developer & Data Engineer
“Shakers adds a lot of value because it connects you with sharper projects, already filtered and better defined. It saves you a big part of the upfront work of understanding the client, quoting and weighing up whether it is worth it, and that means that as a contractor you can go far more directly to the opportunities that genuinely fit you.”
Join Shakers
Rubén
Software Developer
“Life as a contractor has a lot going on and it is not always easy. We like to focus on what we are good at, but you also have to manage clients, invoicing and go looking for work. For me, Shakers has been key because it does that prospecting for me, it gives the client confidence from the very first moment, and it lets us be part of a community with real enthusiasm.”
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Alejandro
AI Developer
“Shakers was key to getting my company off the ground: it gave me the flexibility to keep contracting while I built my next chapter. Without Shakers, I would have had to raise funding or push the project back.”
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Toño
Product Designer
“With Shakers I have landed recurring projects that give me peace of mind and room to grow professionally. It is not just about reaching quality clients: it is feeling that you have a network behind you, one that connects you with real opportunities and helps you move forward as a freelancer.”
Join ShakersLas decisiones que un Consultor SEM firma cada semana
A SEM consultant plans and manages paid search advertising: audits the account, structures campaigns and ad groups, defines keywords and negatives, sets bids and budget, writes ads and measures conversions in Google Ads and Microsoft Ads. As a freelance, you carry that strategy from project to project.
Their boundary: the SEO consultant builds organic visibility; the paid media specialist orchestrates several paid channels; the SEM consultant concentrates the engagement on search.
Decides si la estructura de la cuenta aguanta el presupuesto, qué campañas se fusionan y qué grupos se separan. Fijas la estrategia de puja, eliges palabras clave y negativas, escribes titulares y extensiones, y sostienes la medición en GA4. También decides lo que no se hace: una campaña sin conversión medida se para con argumento.
Pirate metricsAcquisitionActivationRetentionA/B experimentsWeb analyticsGA4Tag ManagerLooker StudioSQLPythonAutomationCRMLanding pagesTechnical SEOEmail marketingFunnelsDashboards
Estructura de cuentaPujasPalabras claveCopy de anunciosGA4Quality Score
Free to join, no hidden fees
How Shakers works for talent
Create your profile
Tell us who you are, what you can do, the projects you want to work on and what your availability and rate are.
Get your certification
We certify your experience and your use of AI so companies understand and trust what you bring.
Match with projects
We connect you with well-paid projects that fit your expertise and your preferences.
Projects that live up to your expectations
Work on real projects, with teams that need your expertise, without wasting time looking for opportunities.
Projects that fit you
Work with companies that need your stack and experience to take their projects to production.
Opportunities that come to you
Our AI matching connects your profile with the projects that fit your preferences.
You build. Shakers handles the rest
Set your own terms based on your seniority. We manage contracts, payments and paperwork.
Qué entregas como Consultor SEM en Shakers
El encargo llega con cuenta
La empresa que ya invierte en buscadores y necesita criterio: cuenta, presupuesto y conversión sobre la mesa, con el alcance definido.
La cuenta leída de verdad
Historial, estructura y gasto localizados antes de mover nada: el diagnóstico decide el plan de campañas, no al revés.
Estructura y pujas
Campañas, grupos y palabras clave reordenados, con la estrategia de puja que sostiene el presupuesto de cada objetivo.
Cuentas contadas, no cursos
Haber decidido estructuras y pujas con consecuencias reales y saber contarlo: qué cuenta, qué campaña, qué conversión.
Conversiones que cierran
GTM y GA4 conectados para que cada optimización se apoye en datos: manda lo que convierte sobre lo que solo gasta.
Hasta dónde llega tu encargo
Decides el buscador; cuando el salto es a Meta o TikTok, la ejecución multicanal entra por su fila y se declara.
Frequently asked questions
Any other questions? Write to us and we will reply.
What does a SEM Consultant do per project?
They take over a paid search strategy by engagement: structure, keywords, bids, copy and measurement. One account, one period and a structure left documented.
How do I go independent from an in-house marketing team?
With accounts you can tell: which structure you decided, which bids you held, which conversion you measured. The frequent door is the internal team; the leap is certified on real cases, not studied.
SEM consultant or Google Ads specialist: how do I name myself?
Same practice, different vocabulary, and the market searches both alike: title yourself with your buyer's term and stay consistent. This row orders search; multichannel lives in its sister.
How much should a freelance SEM Consultant charge?
The mechanism sets it: channels managed, budget moved and whether you bill a flat fee, a share of ad spend or a retainer. Public references never line up; your budget closes per engagement.
Do Google Ads certifications help?
They open conversation, they do not close it: they weigh when they travel with named accounts. Shakers certification stands on real cases, and Google's are audited on entry.
How do I join Shakers as a SEM Consultant?
Create your profile, pass the certification with your cases and join the collective. From there, the AI matches you with companies holding a search budget and a strategy pending.
The day to day of the craft
The structure nobody reviewed, the inherited bid and the conversion that was never measured. Less guide, more decisions: which campaign merges, which negative cuts spend, which headline holds.
How the search market names you
SEM consultant, Google Ads specialist, PPC expert: the same practice under vocabularies the search engine serves apart. Whoever titles with their buyer's term is visible; whoever keeps switching stays invisible.
From managing accounts to your portfolio
Going independent is usually told through guides and courses. The quiet alternative: engagements with certification and a closed scope, real accounts making real bid decisions.
How far the specialty climbs
Many search consultants end up orchestrating more channels: the bridge leads to multichannel paid media, search does not. Today your engagement is the search engine.
Who you share the funnel with
La estrategia de buscador no viaja sola: quien sostiene lo orgánico y quien orquesta el resto de canales cruzan tu encargo.
Growth Hacker
The experiment as a system beyond the channel: acquisition, activation and retention. When the engagement is the full funnel, their page comes in.
SEO Consultant
The other half of search: organic visibility without ad spend. Projects that want both criteria link that page; yours stays on the paid side.
Social Media Manager
Networks without ad spend: content, community and editorial calendar. Your border with paid social starts where your bidding stops.
Web Designer
The campaign landing pages your ads land on: design that holds the click your budget paid for. When the page leaks, their page comes in.
Data Analyst
The measurement that decides which campaign stays: the analyst reads what the account spends and converts.
Las fronteras se acuerdan en cada proyecto: consultor, orquestador y creador son roles, no títulos fijos.
Take the next step with Shakers
Want to decide where the budget goes?
Pass the Shakers certification and choose which search accounts get your judgement.
