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Join ShakersShakers for expert talent
Build your career as a Social Media Manager
Projects where the social strategy is yours: what gets published, which community gets built and which format holds the reach. Shakers connects you with teams that arrive with live channels and a brand goal, not with a course to complete.
Social media work in Spain sits between the payroll and the personal card: one-name websites, unbacked directories and closed plans with a public price. The route that certifies the practice and brings engagements by project had no door here.
This is not a guide to going solo: it is what gets delivered on a real engagement, what you must prove and where your territory ends.
- Higher-paying projects
- More continuity between projects
- Greater recognition for your experience
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Join ShakersThe decisions a Social Media Manager makes every week
A Social Media Manager runs a brand's presence on social platforms: content strategy, editorial calendar, community management and moderation, with short video (Reels, TikTok), UGC and social ads. Working by project, they carry the channel end to end, from Instagram to organic LinkedIn, with reporting per channel.
Their boundary: the community manager looks after community and daily posting; the social media manager is the same craft sold as a full social service. Strategy and brand voice are theirs.
You decide what gets published, where, whether the piece is a Canva graphic or a Reel shot on set, and which conversation gets answered first. Also what never gets published: a trend that does not fit gets dropped with an argument, and a calendar gets halted when the account is not ready. The brand is the business's; the voice on social is yours.
Content strategyEditorial calendarInstagramTikTokReelsMeta AdsTikTok AdsCommunity managementModerationSocial listeningUGCCanvaMetricoolMeta Business SuiteOrganic LinkedInSocial copywritingCrisis managementPer-channel reportingSocial KPIs
InstagramTikTokReelsCommunity managementMeta AdsMetricoolReporting
Free to join, no hidden fees
How Shakers works for talent
Create your profile
Tell us who you are, what you can do, the projects you want to work on and what your availability and rate are.
Get your certification
We certify your experience and your use of AI so companies understand and trust what you bring.
Match with projects
We connect you with well-paid projects that fit your expertise and your preferences.
Projects that live up to your expectations
Work on real projects, with teams that need your expertise, without wasting time looking for opportunities.
Projects that fit you
Work with companies that need your stack and experience to take their projects to production.
Opportunities that come to you
Our AI matching connects your profile with the projects that fit your preferences.
You build. Shakers handles the rest
Set your own terms based on your seniority. We manage contracts, payments and paperwork.
What a Social Media Manager delivers at Shakers
The engagement arrives with the question
Channels gone quiet, a feed that calls nobody or a campaign that will not start: a brand problem arrives, not a list of posts.
Plan and calendar per channel
Strategy with goals, editorial calendar scheduled in Metricool and pieces ready: Canva graphics and Reels shot and edited.
Community and conversation
Daily moderation, social listening and crisis management: the conversation answered and the brand present when something happens.
Reporting the team reads
KPIs per channel: engagement, reach and clicks on a monthly report that needs no translation.
A portfolio of accounts run
Which accounts you have carried, which pieces you shot and which indicator moved. The practice shows with accounts, not course certificates.
Where your engagement ends
Social is yours: platforms, community and format. UGC as a craft has its own row, the paid funnel belongs to growth and the search engine to SEO.
Frequently asked questions
Any other questions? Write to us and we will reply.
What does a Social Media Manager do on a real project?
They run the channel by engagement: content plan, editorial calendar, Reels shot and edited, moderated community and reporting per channel. One week, the campaign that launches; the next, the crisis.
Community manager or social media manager: how do I title myself?
The market fuses the spellings: the community manager looks after the community and daily posting; the social media manager decides strategy, plan and indicators. On your profile, the portfolio leads.
Social channels or growth?
Social runs content and community on the platforms; growth experiments with the whole funnel. Meta Ads is your stack to amplify; measured acquisition as a system is growth territory.
Does SEO sit inside my engagement?
No: the search engine belongs to the SEO Consultant and has a row of its own. Your engagement is the platforms. Some profiles cover both doors; here each certification backs its own territory.
How much to charge for running social channels?
The mechanism sets it: networks, formats, ads and reporting. The tiers sit in the pricing guide; the budget, per engagement.
How do I join Shakers as a Social Media Manager?
You create your profile, pass the certification process and enter the collective: only 4 percent make it. Then you choose which accounts get your judgement.
The daily shape of the craft
Monday's calendar, the Reel shot on set and the comment that cannot wait. And the invisible half: social listening before the conversation becomes a crisis.
A role the market keeps retitling
The Spanish-language door is "community manager"; the spelling that holds is social media manager. Your profile leads with the portfolio: accounts with per-channel results and short video. The label ages; the craft does not.
How people arrive at the craft
They arrive from communications, design or the copywriting that learned to write for algorithms. The engagement asks which accounts you ran and what you did when the community turned.
What you are not
You are not a content creator: UGC as a craft has its own row. You are not an ads manager: social ads amplify, the measured funnel belongs to growth. Search, to SEO. Your territory: platforms, community and format.
Who you share social strategy with
A social presence does not live alone: whoever designs the piece, reads the data or builds the store crosses your engagement.
SEO Consultant
Some specialists serve SEO and social from separate sites: two doors, one bridge. Your territory is the platforms; organic search belongs to the consultant.
Growth Hacker
The whole funnel as a system: acquisition, activation and retention run as experiments. Social ads amplify your content; measured growth is theirs.
Graphic Designer
The pieces with a brand finish: when the calendar demands creatives and polished design, their row produces what your strategy orders.
Ecommerce Developer
The catalogue that sells on social: product pages, collections and campaigns. When the store feeds the content, the engagement is shared.
Data Analyst
The dashboards the whole team reads: when per-channel reporting needs attribution and depth of data, their row joins.
Boundaries between these roles get agreed per project: the job title does not set them.
Take the next step with Shakers
Want to sign social strategies that get measured?
Pass Shakers certification and choose which accounts get your judgement.
