PRESS ROOM
The Home of Europe's
AI Builders.
The official Shakers Press Room. On this page, you’ll find everything you need to talk about Shakers.
Resources for media, journalists, and partners: who we are, key facts, founder bios, brand materials, and recent coverage.
Editorial-use content.
WHO WE ARE
In a nutshell...
Shakers is the home of Europe's AI Builders. Verified experts who get AI work into production, in days, not months.
Extended version
Shakers is the home of Europe's AI Builders: a curated community of verified experts in AI, engineering, data and product where only 4% of applicants are accepted. Companies hire them in days to take that work all the way to production: shipping AI products, building agentic workflows, modernizing systems, scaling data and engineering capacity. Founded in Madrid in 2021, Shakers has raised 20M€ from Partech, K-fund and other investors, and works with over 600 clients including Microsoft, BBVA, Telefónica and HP across Spain, Italy, Portugal, France and the UK.
Purpose
Reinventing work.
Mission
Make AI talent the most accessible, proven and productive force in Europe.
Vision
Powering humans in the AI era.
The numbers that define Shakers

Series A investors: Partech (lead), Brighteye Ventures, Athos Capital, Wayra (Telefónica) and Kfund (Leadwind).
The category
Not another freelance marketplace. The operating system for independent work.
Shakers combines exceptional human talent with autonomous AI agents so companies can experiment, innovate and run complex, long horizon projects. Its technology does not only find the right professional, it validates them end to end and removes early interviews and technical tests, delivering teams ready from day one.
From a Madrid startup to a European scaleup
Four serial entrepreneurs
A background in AI and software development, and first hand experience both looking for freelance projects and hiring talent.

Héctor Mata
Héctor Mata is co-founder and CEO of Shakers, the home of Europe's AI Builders. A serial entrepreneur since 18, he previously co-founded and led Viaja Wäy, a group-travel OTA and marketplace that scaled across Spain, Portugal, Mexico and Colombia to 160+ people and over €25M in revenue before its acquisition by Barceló.

Nico de Luis
Nico de Luis is co-founder and COO of Shakers, leading international expansion and enterprise. He began his career at Rocket Internet in Berlin, spending nearly four years launching and scaling marketplaces across Europe, and later served as CEO of a mobility startup operating in 14 countries. Spanish by origin, he has lived over a decade abroad and speaks fluent French and Italian.

Adrián de Pedro
Adrián de Pedro is co-founder and CPO of Shakers. A computer engineer and data analyst, he has built and sold digital products since an early age, co-founded Spain's first social listening platform (leading a team of 80), and worked on AI-powered real-time voice analysis with NICE. His work spans algorithms, machine learning and product for brands including Coca-Cola, Real Madrid and Telefónica.

Jaime Castillo
Jaime Castillo is co-founder and CRO of Shakers. He founded his first company, the clothing marketplace Mr Happiness, as a teenager, selling 50,000+ items across 25 stores in Spain and Portugal. A part-time marketing professor at 23, he later advised 20+ startups and mid-sized companies on building predictable revenue and go-to-market before co-founding Shakers.
From startups to global corporations
Quotes for media
The convergence of AI and independent talent is not a trend, it is a new operating model. With Shakers we are setting a new hiring standard: our platform is the operating system for performance driven freelancers.
Héctor Mata | CEO of Shakers
From our first conversation it was clear the Shakers team is building something special: a fast, intuitive platform for the flexible workforce of tomorrow. They are redefining how companies find and collaborate with the best talent.
Simone Riva | Senior Principal, Partech
Shakers in the media
Podcasts & videos where we've shared our story
enClave de Personas & Shakers
Logos, colors and typography
Color palette
Typography
GT Planar (brand) and IBM Plex Sans (digital fallback).
Set in Medium. Emphasis in Bold on 1 to 3 words only. No other weights.
Brand guidelinesContact