Mateo
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Shakers for companies
Work with a SEM Consultant freelance
A certified SEM Consultant for the search budget that never quite performs: account audit, campaign and ad group structure, keywords and negatives, bidding, ad copy and conversion tracking in GA4.
They arrive certified in the craft: managed accounts, audited Google certification and a Quality Score record that keeps your cost per click in check. One concrete person, chosen for their account history.
- Certified talent in AI and agent skills
- Meet up to 3 AI Builders in 72 h
- Flexible collaboration models
+600
European clients across different industries
Top 4%
We work with the top 4% of certified talent in our community
72 hours
Meet 3 certified candidates in under 72 h
4.7/5
Our clients' satisfaction on Trustpilot
The talent mix your company needs
Connect with SEM Consultant talent and certified tech specialists
Ana
DevOps Engineer
DockerCI/CDAWSAzureKubernetesTerraformAmazon Bedrock
Lucas
Backend Developer
Node.jsPythonJavaGoPHPMySQLMongoDBDocker
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Emma
Security Engineer
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SEM Consultant: what this role brings to your project
A SEM consultant plans and manages paid search advertising: audits the account, structures campaigns and ad groups, defines keywords and negatives, sets bids and budget, writes ads and measures conversions in Google Ads and Microsoft Ads. Their deliverable is an account that performs with controlled spend.
Their boundary: the SEO consultant builds organic visibility that stays; the paid media specialist orchestrates several paid channels; the SEM consultant focuses the engagement on search.
Pirate metricsAcquisitionActivationRetentionA/B experimentsWeb analyticsGA4Tag ManagerLooker StudioSQLAutomationCRMLanding pagesTechnical SEOEmail marketingFunnelsNorth star metricDashboards
One provider. One contract. Full traceability
How Shakers works for your company
Post your project
Tell us about the funnel, the metric that will not grow and the team that receives it. With numbers, if you have them.
You get three options
We match your brief against certified talent and introduce the three AI Builders who fit best.
The last word is yours
Meet the three specialists and choose who you collaborate with; we handle the rest.
Why work with Shakers
The advantages of adding this profile with Shakers
The account audited before you spend
The engagement opens with an audit of the Google Ads account: structure, history and spend located before a single bid moves.
Campaigns a human can read
Campaigns, ad groups and keywords reordered with judgement: the account stops growing by accumulation and answers to your strategy.
Bids and budget with an owner
Bid strategy, split across campaigns and spend limits decided by objective, with Performance Max when the case calls for it.
Ads written for the intent
Headlines, descriptions and extensions written against search intent: copy that feeds the account's Quality Score.
Conversion measured end to end
Google Tag Manager and GA4 connected so every optimisation stands on data: which campaign converts and which only spends.
The structure stays documented
Campaigns, bids and measurement are written down when the engagement closes: if the specialist changes, another certified talent picks up the account.
Frequently asked questions
Any other questions? Our team will answer them.
Tell us about your funnelWhat does a freelance SEM Consultant do?
They manage your search advertising per engagement: audit the Google Ads account, reorder campaigns and ad groups, define keywords and negatives, set bids and write ads. The engagement starts with a closed scope and budget.
SEM consultant or SEO consultant: which one do I need?
It depends on the clock: SEO builds organic visibility that stays; SEM buys position and responds as soon as there is budget. Many accounts need both.
Are SEM consultant and Google Ads specialist the same thing?
Almost. Google Ads concentrates paid search and listings title both terms alike. The difference appears when the engagement moves to Microsoft Ads or Google Shopping.
SEM in-house or per engagement?
The in-house hire knows the business but faces the account alone; the engagement brings an external audit and a decided structure. Many companies combine both.
How much does a freelance SEM Consultant cost?
The mechanism moves it: channels managed, budget moved and whether it is a flat fee, a share of ad spend or a retainer. The media budget sits apart from the fee.
How do I check they master the Google Ads account?
Ask for named accounts: which structures they decided, which bids they held, which conversions they measured in GA4. Google certification is audited by the search engine itself.
What a SEM Consultant sorts out first
The account audit: structure, keywords, bids and tracking, with a map of what you spend, what you measure and what leaks. The account first, the spend after.
Google Ads up front, Microsoft Ads behind
SEM names paid search advertising, run in the UK on Google Ads with Microsoft Ads as the second front. SEM consultant and Google Ads specialist name the same practice; the difference shows when the engagement moves to Microsoft Ads, Google Shopping or Performance Max.
Where the cost is decided: Quality Score and relevance
The same click does not cost the same. Quality Score rewards a tidy account: ad groups with tailored ads, full extensions, negatives that cut the traffic that never buys. Structure is the lever, not the bid.
A demand that asks for a person
The search for a SEM consultant gets served by personal profiles, not catalogues: whoever searches consultancy wants a named person with judgement. This page exists to connect that demand with certified talent in the craft.
Connect with AI specialists to build your next project
Find specialists in Tech, Product, Data to complement your team
Growth Hacker
The full funnel as a system: acquisition, activation and retention with experiments. When the engagement goes beyond the paid channel, their page comes in.
SEO Consultant
The other half of search: organic visibility without ad investment. If the pain is not showing up without bidding, their page opens that door.
Social Media Manager
Networks without paid investment: content, community and editorial calendar. The border with your paid advertising starts where the bidding stops.
Paid Media Specialist
The multichannel face of the same craft: when the engagement jumps to Meta or TikTok Ads, their page covers the execution under one budget and one head.
The AI talent you need Certified by Shakers
We introduce you to three ready_to_build AI Builders in 72 hours.
