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Shakers for companies
Work with a freelance Paid Media Specialist
A freelance Paid Media Specialist for the budget split across channels: audits accounts and pixels, decides how the spend divides between Google Ads, Meta Ads or TikTok Ads and answers with reports that survive review. Per engagement, without growing headcount.
They arrive certified in the craft: audited Google certifications, campaigns they can name and measurement mounted in GA4 and Google Tag Manager. One concrete person, chosen for their record.
- Certified talent in AI and agent skills
- Meet up to 3 AI Builders in 72 h
- Flexible collaboration models
+600
European clients across different industries
Top 4%
We work with the top 4% of certified talent in our community
72 hours
Meet 3 certified candidates in under 72 h
4.7/5
Our clients' satisfaction on Trustpilot
The talent mix your company needs
Connect with Paid Media Specialist talent and certified tech specialists
Ana
DevOps Engineer
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Lucas
Backend Developer
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Emma
Security Engineer
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Paid Media Specialist: what this role brings to your project
Working with paid media means commissioning advertising investment across paid channels: the specialist plans the budget, structures campaigns in Google Ads, Meta Ads or TikTok Ads, mounts conversion measurement and adjusts spend against cost per acquisition. As a freelance engagement, it closes per project or retainer.
Their boundary: the SEM consultant goes deep on search; the social media manager runs the networks without ad spend; the paid media specialist orchestrates every paid channel.
Pirate metricsAcquisitionActivationRetentionA/B experimentsWeb analyticsGA4Tag ManagerLooker StudioSQLAutomationCRMLanding pagesTechnical SEOEmail marketingFunnelsNorth star metricDashboards
One provider. One contract. Full traceability
How Shakers works for your company
Post your project
Tell us about the funnel, the metric that will not grow and the team that receives it. With numbers, if you have them.
You get three options
We match your brief against certified talent and introduce the three AI Builders who fit best.
The last word is yours
Meet the three specialists and choose who you collaborate with; we handle the rest.
Why work with Shakers
The advantages of adding this profile with Shakers
Google Ads with the house in order
Search, Shopping and Performance Max on a decided structure: campaigns answering to the plan, not to the account's history.
Meta and TikTok Ads with one head
Paid social comes in without duplicating providers: shared audiences, one split criterion and a single owner of the budget.
Budget split with judgement
Channels and spend limits decided against cost per acquisition: the investment moves where the data points.
Pixels and measurement closing the loop
Google Tag Manager, pixels and GA4 mounted before optimising: every spend decision stands on data you can review.
Reports that survive audit
Looker Studio reporting with ROAS and CPA per channel: what was spent, what it brought and what was decided, campaign by campaign.
Retargeting and audiences working
Display and social remarketing inside the same plan: the budget chases whoever already landed on your campaign page.
Frequently asked questions
Any other questions? Our team will answer them.
Tell us about your funnelWhat does a freelance Paid Media Specialist do?
They manage your paid channel investment per engagement: plan the budget, structure campaigns in Google Ads, Meta Ads or TikTok Ads, measure conversions and adjust spend by channel.
How do I choose and check a paid media specialist?
With verifiable criteria: audited Google certifications, campaigns they can name and measurement you can review in GA4. Here the check comes first: talent enters after certifying the craft.
SEM consultant, Google Ads specialist, trafficker or media buyer?
One profession, several names: the SEM consultant concentrates on search; trafficker and media buyer name the buyer of media; paid media is the umbrella that runs every channel.
One specialist per platform or one orchestrating channels?
With few channels and a contained budget, an orchestrator: one criterion and one measurement splitting the spend. When a channel demands extreme depth, a SEM consultant comes in alongside.
How much does a freelance Paid Media Specialist cost?
The mechanism decides it: channels managed, budget moved and whether it bills as a flat fee, a share of ad spend or a retainer. The band follows the scope; the budget closes per engagement.
What budget justifies outsourcing paid media?
No universal threshold exists: what matters is whether spend justifies dedication and measurement. With a small budget the work centres on structure and pixels; at scale, optimisation pays for itself.
What the engagement sorts out first
Audit of accounts and pixels, then a channel and budget plan; execution and reporting after. The question is not the platform but who splits the spend.
Trafficker, media buyer: one craft, several names
The market names one craft with several terms: media buyer, who buys ad space, and trafficker, as the media-buying profile is known in some markets, surface in the same searches. The real difference: search only or every channel.
Google Ads is the pillar, not the title
Whoever searches for a Google Ads freelance wants this engagement: demand names the platform, the craft is wider. This page serves that door without making the platform a title.
A door already won, with agents on top
This site already answered whoever searched for a freelance paid media specialist; AI agents land here today with the same engagement. It exists to be that answer.
Connect with AI specialists to build your next project
Find specialists in Tech, Product, Data to complement your team
SEM Consultant
The depth of search: account strategy, bids and ad copy. When your engagement demands maximum depth in search, their page covers it.
Social Media Manager
Networks in organic: content, community and editorial calendar. The border with your paid social starts where ad investment ends.
Growth Hacker
The experiment as a system beyond the channel: acquisition, activation and retention. When the engagement is the full funnel, their page comes in.
SEO Consultant
The visibility that is not bought: content and authority for the search engine. Projects wanting both halves link their page here.
The AI talent you need Certified by Shakers
We introduce you to three ready_to_build AI Builders in 72 hours.
