Álvaro
Data Scientist
“In a climate this uncertain, Shakers gives you a layer of reassurance and confidence. What I like most, without a doubt, is the flexibility and getting to work on top-tier projects.”
Join ShakersShakers for expert talent
Build your career as a Fractional CMO
Marketing direction engagements for those who already direct: strategy, KPIs, go-to-market and marketing team. Companies that need executive criteria part time, with the scope closed before you walk in.
The classic route was the personal website; this door comes with projects behind it. You choose which companies get your judgement.
La conversación castellana del CMO fraccional está viva: quien ya dirige marketing se presenta en redes y monta su propia web. Lo que faltaba era el canal: una vía de proyectos donde el encargo llega con empresa y alcance detrás.
El mercado se mide: la búsqueda de fractional CMO en España casi duplica la de su gemelo tech. Aquí, qué encargos asumes y qué debes demostrar.
- Higher-paying projects
- More continuity between projects
- Greater recognition for your experience
+3,000
Tech projects published on Shakers
+90
Tech, Product and Data specialisms are part of Shakers
6 months
Average length of a project with Shakers
4.7/5
Our AI Builders' satisfaction on Trustpilot
AI Builder careers powered by Shakers
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Amelia
AI Agent Developer
“I have been building AI agents for years. Thanks to Shakers I stopped chasing clients and started genuinely choosing which projects I wanted to work on. I work with some of the best companies in Europe, at my own rate, and I focus on what I am good at and what I love: building.”
Join Shakers
Luz
Backend Developer & Data Engineer
“Shakers adds a lot of value because it connects you with sharper projects, already filtered and better defined. It saves you a big part of the upfront work of understanding the client, quoting and weighing up whether it is worth it, and that means that as a contractor you can go far more directly to the opportunities that genuinely fit you.”
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Rubén
Software Developer
“Life as a contractor has a lot going on and it is not always easy. We like to focus on what we are good at, but you also have to manage clients, invoicing and go looking for work. For me, Shakers has been key because it does that prospecting for me, it gives the client confidence from the very first moment, and it lets us be part of a community with real enthusiasm.”
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Alejandro
AI Developer
“Shakers was key to getting my company off the ground: it gave me the flexibility to keep contracting while I built my next chapter. Without Shakers, I would have had to raise funding or push the project back.”
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Toño
Product Designer
“With Shakers I have landed recurring projects that give me peace of mind and room to grow professionally. It is not just about reaching quality clients: it is feeling that you have a network behind you, one that connects you with real opportunities and helps you move forward as a freelancer.”
Join ShakersLas decisiones que un Fractional CMO firma cada semana
A Fractional CMO is the senior marketing executive who takes on marketing leadership part time or per project, without a permanent seat on payroll: they set the marketing strategy, customer acquisition and brand growth, join the leadership committee, define the KPIs and answer for the results, often across several sectors at once.
Their boundary: the consultant designs the plan and does not run it; the external studio executes what it is given and does not decide; the marketing freelancer receives a brief already written. The fractional CMO writes that brief, directs the team that executes it and answers to the company.
Decides el plan de marketing y el presupuesto que lo sostiene, los KPIs que llegan al comité y su cadencia de reporting. Diriges go-to-market y posicionamiento, ordenas la pila de CRM y marketing automation, y gestionas al equipo y al estudio externo que ejecutan.
Pirate metricsAcquisitionActivationRetentionA/B experimentsWeb analyticsGA4Tag ManagerLooker StudioSQLPythonAutomationCRMLanding pagesTechnical SEOEmail marketingFunnelsDashboards
EstrategiaKPIsGo-to-marketPosicionamientoCRMEquipo
Free to join, no hidden fees
How Shakers works for talent
Create your profile
Tell us who you are, what you can do, the projects you want to work on and what your availability and rate are.
Get your certification
We certify your experience and your use of AI so companies understand and trust what you bring.
Match with projects
We connect you with well-paid projects that fit your expertise and your preferences.
Projects that live up to your expectations
Work on real projects, with teams that need your expertise, without wasting time looking for opportunities.
Projects that fit you
Work with companies that need your stack and experience to take their projects to production.
Opportunities that come to you
Our AI matching connects your profile with the projects that fit your preferences.
You build. Shakers handles the rest
Set your own terms based on your seniority. We manage contracts, payments and paperwork.
Qué diriges como Fractional CMO en Shakers
El encargo llega con empresa
Fase, equipo y canales sobre la mesa: un problema de dirección, no una lista de herramientas.
El plan que defiende tu inversión
Plan de marketing, presupuesto y KPIs que se leen en el comité y sostienen la decisión de invertir.
Lanzamientos y expansión
Go-to-market, posicionamiento y entrada a mercado para producto B2B: decidir antes de ejecutar.
CRM y automation a tu mando
Marketing automation y CRM, con HubSpot delante, ordenados para que el funnel B2B produzca MQLs.
Dirección contada, no cursos
Planes que se ejecutaron, KPIs que movieron inversión, equipos que crecieron con tu criterio.
Hasta dónde llega tu encargo
Diriges la estrategia y al equipo; la ejecución de canales la llevan sus propias filas.
Frequently asked questions
Any other questions? Write to us and we will reply.
What does a Fractional CMO do per project?
They run a company's marketing at partial dedication: set the strategy, define the KPIs, manage the team and answer for results. One period, one plan and documentation that stays.
How do I move from marketing director to fractional?
The frequent door is senior direction in-house; the jump is certified on real cases: executed plans, KPIs that moved investment, teams directed. It is not studied: it is shown.
Am I a consultant, fractional or freelancer?
You sell the same craft under three names. The line that matters: the freelancer receives the brief and executes it; you write the brief, direct the team and answer for the result.
How much should I charge as a Fractional CMO?
The mechanism sets it: commitment format, weekly dedication, seniority and client phase. The band is fixed by each engagement's scope; your budget closes per project.
Is the fractional model here to stay?
Demand shows itself: small and mid companies without marketing direction on payroll keep it alive, and the B2B funnel asks for judgement before hands. The format matters less than the channel.
Does the fractional CMO direct or execute channels?
They direct: they order the marketing team and the external studio, and answer for the whole plan. Channel execution has its own rows; your engagement decides when they enter.
The marketing director's exit
Fractioning the career is exercising the same direction across several companies: the seniority you already hold, per engagement. The classic route was the personal website; this is the door with projects behind it.
How you name what you sell
Consultant, fractional or freelance: the market has not closed the name. The freelancer receives the brief; you write it. Three words, one craft, one line that matters.
If the model is here to stay
Does the local market exist? It shows: small and mid companies without marketing direction on payroll keep the demand alive. The format matters less than the channel.
The engagement with a team behind it
The reference model brings a team: it stays, implements and leads those who execute. Here engagements arrive the same: you direct team and external studio, and answer for the whole plan.
Who you share the funnel with
La dirección no ejecuta sola: quien corre el crecimiento y quien mide la inversión cruzan tu encargo cada semana.
Fractional CTO
The other C-level door: who decides on the other side of the corridor. Many leadership teams activate both profiles at once; their row opens that border.
Growth Hacker
Who runs the experiments your plan prioritises: activation, retention and data. When directing is not enough and speed is needed, their row executes.
SEO Consultant
The organic layer that holds the funnel mid term: content and authority. Direction and execution share the same search plan.
Social Media Manager
The social channel under your direction: content, community and calendar. When the plan prioritises networks, this row takes the execution.
Data Analyst
The measurement the strategy leans on: the analyst reads what each channel returns.
Las fronteras de la dirección se pactan por proyecto: estratégico y táctico son capas del mismo plan.
Take the next step with Shakers
Direct marketing where direction is missing
Pass Shakers certification and choose which companies get your executive judgement.
