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Shakers for companies
Work with a Fractional CMO freelance
A Fractional CMO for the company that needs marketing direction without an executive on payroll: they set the strategy, order the channels and the team, define the KPIs and answer for results before your board. The market names the same craft in several ways: fractional CMO, external CMO, freelance marketing director.
Certified talent that joins per engagement, with weekly dedication set to measure and budget by scope: the direction your phase needs, without the fixed cost of a full-time seat.
- Certified talent in AI and agent skills
- Meet up to 3 AI Builders in 72 h
- Flexible collaboration models
+600
European clients across different industries
Top 4%
We work with the top 4% of certified talent in our community
72 hours
Meet 3 certified candidates in under 72 h
4.7/5
Our clients' satisfaction on Trustpilot
The talent mix your company needs
Connect with Fractional CMO talent and certified tech specialists
Ana
DevOps Engineer
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Backend Developer
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Fractional CMO: what this role brings to your project
A Fractional CMO is the senior marketing executive who takes on marketing leadership part time or per project, without a permanent seat on payroll: they set the marketing strategy, customer acquisition and brand growth, join the leadership committee, define the KPIs and answer for the results, often across several sectors at once.
Their boundary: the consultant designs the plan and does not run it; the external studio executes what it is given and does not decide; the marketing freelancer receives a brief already written. The fractional CMO writes that brief and directs the team that carries it out.
Pirate metricsAcquisitionActivationRetentionA/B experimentsWeb analyticsGA4Tag ManagerLooker StudioSQLAutomationCRMLanding pagesTechnical SEOEmail marketingFunnelsNorth star metricDashboards
One provider. One contract. Full traceability
How Shakers works for your company
Post your project
Tell us about the funnel, the metric that will not grow and the team that receives it. With numbers, if you have them.
You get three options
We match your brief against certified talent and introduce the three AI Builders who fit best.
The last word is yours
Meet the three specialists and choose who you collaborate with; we handle the rest.
Why work with Shakers
The advantages of adding this profile with Shakers
Marketing KPIs with an owner from day one
What gets measured, from which source and how often it reaches the board: KPIs stop being a spreadsheet without an owner.
Go-to-market for the launch ahead
Market entry, positioning and message by segment: the go-to-market is decided before the first euro of execution is spent.
A B2B funnel ordered from MQL to SQL
What counts as a qualified lead, the handover to sales and the ABM of target accounts: the funnel stops being measured by feel.
CRM and automation serving the plan
Marketing automation and CRM, with HubSpot up front, at the plan's service: customer data stops living in three tools.
SEO and SEM directed, not improvised
Which search channels deserve investment and which stop: SEO and SEM stop being lines of spend without direction criteria.
The plan survives a change of specialist
Strategy and marketing plan documented: if the specialist moves on, another certified talent picks up the thread.
Frequently asked questions
Any other questions? Our team will answer them.
Tell us about your funnelWhat is a Fractional CMO?
The senior executive who runs your marketing part time or per project: they design the acquisition and brand strategy, join your committee and answer for results.
Fractional CMO, freelance CMO or marketing consultant?
The freelancer receives the brief and executes it; the consultant designs the plan and leaves; the fractional CMO writes the brief, directs the team and answers for results.
Fractional CMO or Fractional CTO?
If what slows your company is the market (positioning, funnel, channel), it is a CMO; if it is technology (product, architecture, technical team), a CTO. The boundary is the problem you bring.
What is an external CMO and when do you need one?
Marketing direction off payroll and at partial dedication. It enters when the team executes without criteria, a launch or expansion arrives, or the budget cannot hold the permanent seat.
How much does a Fractional CMO cost per project?
The mechanism moves it: format, weekly dedication, seniority and phase. A launch and continuous accompaniment do not cost the same: dedication and deliverables are agreed, with no fixed salary.
How do I check they are a real Fractional CMO?
With executed plans, KPIs that moved investment and teams that grew under their direction. Certification runs on real cases, and if the specialist changes, another talent continues the strategy.
Which external CMO your moment calls for
Three moments: a budget that cannot hold an executive, a change of phase (launch, repositioning, expansion) and a team that executes without direction. B2B uses it most: the funnel asks for judgement first.
The model with a team behind it
They direct the team you already have, order the external studio and answer in front of the board. You hire direction and get a decision system, with the vision of someone steering several sectors.
Fractional, freelance, consultant
The market has not closed the name: fractional CMO, freelance CMO or consultant. The freelance marketing director names execution profiles; the difference is who writes the brief.
How they enter and what happens if they leave
The commitment is agreed: weekly dedication, deliverables and phase. If the specialist changes, another certified talent continues the documented scope.
Connect with AI specialists to build your next project
Find specialists in Tech, Product, Data to complement your team
Fractional CTO
The family boundary: your problem is the market and this page takes it; if it is technology (product, architecture, team), the tech twin has its own row.
Growth Hacker
Who executes the growth your CMO decides: experiments, activation and data. Direction sets the plan; this profile runs it week by week.
SEM Consultant
The paid search door: account structure, bids and measurement. When your fractional CMO prioritises the channel, execution passes through their page.
SEO Consultant
The organic search layer of the plan: content and authority under direction criteria. The CMO decides the bet; this profile sustains it over time.
The AI talent you need Certified by Shakers
We introduce you to three ready_to_build AI Builders in 72 hours.
